Greetings, KW Technology Ambassadors!
Thanks to all of you who participated in the KW Technology Ambassador webinar last Friday, October 3.
Here's a recap of what we discussed.
Coming Soon to eEdge … myTransactions Dashboard+ (PLUS)!
This top-of-the-line dashboard enhancement offers unlimited workflows, one-click loop creation and greater customization to match the way you do business. All Keller Williams associates can achieve even greater productivity and more control and efficiency in their office for a more seamless transaction experience. In fact, agents using dotloop and DASHBOARD+ see up to 23 percent more transaction production and close deals up to three times faster
Google Pigeon and eEdge Websites
Google recently released their Pigeon algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Many Pro and Business Suite users noticed that the SEO of their sites decreased dramatically around the time of the Pigeon Release, and a change to Pro site headers that Trulia made around the same time as the Pigeon release may have added to the negative impacts that Pigeon had on these users.
Last week, Trulia implemented a fix that to resolve Pro websites not indexing at all and Trulia support is reaching out to the people affected personally to explain.
At the same time, this is an important reminder that Google frequently makes additional changes to their algorithms. This is the nature of SEO.
- There are never any guarantees in SEO. Doing the right things will help your chances, but Google will always evolve their algorithm and not always in your favor.
- The one thing we do know about Google is that they care deeply about the experience of the consumer. Making your website a better experience for your visitors is always a good idea, and that work is not in vain even if it doesn’t lead to immediate results with SEO.
- Heavy reliance on SEO is risky for the very reasons we are seeing right now. It’s always a good idea to diversify your lead sources.
Market Leader Champion Program
The next recertification will happen in 2015; current Champions are not required to recertify this year. Look for an email from Trulia/Market Leader to confirm that you will not be required to recertify this year. Also, in the near future, Trulia/Market Leader expects to have an updated quiz ready for ambassadors who want to become Champs by the end of October.
How to access shared training materials on Google Drive
In each weekly Ambassador communication, we include links to slides and other training resources.
In order to open these files, you need to log into Google with your kw.com account first.
Finally, here are the upcoming webinars. Please spread the word in your Market Centers! And, don’t forget that we’re constantly adding new videos to the KW Technology section of KWConnect.
Have a great day!
Brenda Harralson and W. Cavin Weber
