Make Your Database Work for You

Happy Friday, everyone! Here is this week's update and a preview of what we'll discuss on today's KW Technology Community webinar.

MAKE YOUR DATABASE WORK FOR YOU

There are three truths about contact databases: 

1. A powerful database produces leads.
2. A powerful database managed by a powerful schedule produces a predictable flow of leads.
3. A only with a predictable flow of leads can you expect a predictable flow of business. 

This means that the size of your database will impact the size of your bank account. With this in mind, consider these tips for making your database work for you.

• Get the right CRM. A Customer Relationship Manager (CRM) makes it easier to manage your client relationships. Important features in a CRM include simplicity, ease of integration with existing tools, mobile access, and analytics.
• Determine how you'll organize your database. In your CRM, create placeholders for the various categories or groups into which you’ll organize all of your contacts. Doing so allows you to send targeted, relevant communications to each of the audiences (based on demographic/interest) in your database.
• Put every contact in your database. Add contacts from every source—phone, email, spreadsheets, business cards, sticky notes, receipts, you name it. Then, purge duplicates and invalid contacts. Remember: garbage in/garbage out. 
• Create a schedule to nurture your database. Your database isn’t just a book of names, it’s a book of your relationships, which are alive and need nurturing. Like a garden, your database needs to be tended to, pruned, weeded, and fed. Make it a habit to interact with your database in a meaningful way every day. 
• Feed your database every day. Make it a habit to add every new contact immediately to your database and put them on a relevant touch campaign. You should also be asking for business and referrals from your existing database. This is the benefit of having a mobile CRM. Constantly lead generate to acquire good, healthy contacts.

eEDGE PRODUCT ADVISORY GROUP

Speaking of CRMs, we're pleased to have Walter Harrist join our KW Technology Community webinar today. Walter is the eEdge Product Manager and moderates the eEdge Product Advisory Group, which was created to fuel innovation and improve the CRM product that we offer KW associates. The group is seeking participants who are passionate about CRM technology and want to help create solutions that enable them to do more in their industry. 

Please join today's KW Technology Community webinar for an interactive, in-depth discussion about the eEdge Product Advisory Group and how to apply if you're interested. If you can't make the webinar, you will be able to find the recording here shortly after the broadcast.

UPCOMING EVENTS

Here's our KW Technology webinar and event calendar, and a list of upcoming events. 

• To view the entire calendar, log into your KW Technology Community where you can connect with your fellow techies in other KW Market Centers across North America, stay updated on KW Technology news and events, and access resources to help you in your role as a technology trainer. See this blog post for instructions on joining the community.

• All associates can register for upcoming webinars on the myKW home page, in the Scheduled Events section.

STAY CONNECTED TO US!
Be sure to follow us on Google+ so you’ll be updated when we post to this blog.

We deeply appreciate all that you do in helping KW associates drive productivity through KW Technology!

Contact us at ambassadors@kw.com