KW Technology Community Update: October 2015

Friday, October 30, 2015

eEdge, eAgentC and New KW Websites - Keep the Lights On

Happy Friday, Ambassadors! We hope it's been a great week for you - here is your weekly update.

eEDGE, eAGENTC AND NEW KW WEBSITES

http://mykw.kw.com/website

We know that some agents prefer a “set it and forget it” website presence, and KW agents have that with their eEdge websites. These are mobile-optimized and can be launched in minutes.

Others want to create a personalized experience for their clients, and that's why the eAgentC websites can be customized as much as agents want. Agents choose from a selection of predesigned, attractive, content-rich website templates that can be tailored to their own customer base.

Coming early next year, the new KW Websites will satisfy both types of agents. These websites will be provided to all KW associates at no additional cost; they are included in each associate’s monthly technology fee. This means, for a while, agents will have three websites available. Over time, the eAgentC and eEdge websites will ultimately be phased out, but there are no specific dates to provide at this time. Please know that we'll keep you updated on the transition process as it moves along.

In the meantime, encourage your agents to "keep the lights on" and not abandon their current sites altogether. Join today's KW Technology Ambassador webinar as we discuss an action plan for agents to keep their eEdge and eAgentC sites current while preparing for the new websites.

BE AN ORIGINAL THIS HALLOWEEN

frightgeist.withgoogle.com

To make sure you don't show up at the party wearing the same costume as someone else, take a moment to visit Frightgeist and see what costumes are trending in your area so you can plan accordingly! Frightgeist is brought to you by Google Trends, which analyzes a percentage of Google web searches to figure out how many searches were done over a certain period of time.

UPCOMING WEBINARS

Here's our KW Technology webinar and event calendar, and a list of next week's events.

To view the entire calendar, log into your KW Technology Community where you can connect with your fellow techies in other KW Market Centers across North America, stay updated on KW Technology news and events, and access resources to help you in your role as a technology trainer. See this blog post for instructions on joining the community.
All associates can register for upcoming webinars on the myKW home page, in the Scheduled Events section.

All events are shown in Central Time.

STAY CONNECTED TO US!
Be sure to follow us on Google+ so you’ll be updated when we post to this blog.

We deeply appreciate all that you do in helping KW associates drive productivity through KW Technology!

Make it a great day,
Brenda Harralson and W. Cavin Weber

Contact us at ambassadors@kw.com

Friday, October 23, 2015

New Features in eEdge to Help You Better Engage with Contacts

Happy Friday, Ambassadors! We hope you've had a great week and are excited to bring you this week's update which contains three new features in eEdge to help you better engage with your contacts.

NEW THIS WEEK IN eEDGE

Select Email Recipients by Contact Status

Want to send an email to all your hot contacts? Or launch a campaign to re-engage your cold ones? Simply choose that status filter when you’re selecting your contacts as you compose a new email or prepare a campaign.

Personalize Emails with Mail Merge

Fields available for mail merge

Make each message you send your contacts feel like it’s just for them. You can now easily and efficiently personalize your messages using new fields that allow you to merge contact details directly into your emails (these are also referred to as mail merge variables). You can add a client’s name to a salutation or in the body of your email, or include their city when talking about a local area.

Send Birthday and Anniversary Campaigns

Click for a preview of birthday campaign touches

You can now create birthday and new home anniversary campaigns to send an email or postcard to your contacts to acknowledge and celebrate these important dates. Birthday and anniversary campaigns are a special type of campaign that blends the targeted delivery time frame of a date based campaign with the ongoing nature of an interval campaign. These campaigns are designed to deliver cards based on the dates saved in the Birthday or Purchase Anniversary fields in the contact’s record.

Join today's KW Technology Ambassador webinar to learn more about these new features now available in eEdge.

UPCOMING WEBINARS

Here's our KW Technology webinar and event calendar, and a list of next week's events.

To view the entire calendar, log into your KW Technology Community where you can connect with your fellow techies in other KW Market Centers across North America, stay updated on KW Technology news and events, and access resources to help you in your role as a technology trainer. See this blog post for instructions on joining the community.
All associates can register for upcoming webinars on the myKW home page, in the Scheduled Events section.

Contact us at ambassadors@kw.com

Friday, October 16, 2015

Build Your Wall of Value with KW Technology and Marketing Systems

Happy Friday, Ambassadors! We're halfway through October already - hope it's been a great month for you all so far. Here's your weekly update.

BUILD YOUR WALL OF VALUE WITH KW TECHNOLOGY AND MARKETING

John Davis, President of Keller Williams, says “Brick by brick, layer by layer, day after day, Keller Williams associates and local Market Centers are building a WALL OF VALUE. And that means more opportunities for you— and more opportunities for your family!”

If you show value, the wall is like a fortress that protects your net and your profitability. For profit to go up, we must create and communicate our value in order to net recruits.

Join today's Ambassador webinar to learn how to communicate the tremendous value that our associates receive from KW technology and marketing systems.

KW MOBILE APP AND THE CUSTOMER EXPERIENCE

The key to repeats and referrals in your business is to deliver an awesome customer experience - every time! To help your agents develop and integrate customer experience systems and standards into their business, make sure the new Customer Experience course from KWU is on your Market Center's training calendar.

And, encourage your agents to sign up for next week's webinar, KW Mobile App and the Customer Experience. In this webinar, you'll learn to see your mobile app through the eyes of your customers and how they use it to find their dream home. Knowing how your customers interact with your app - from registering an account to sharing favorite properties with their friends - empowers you with the insight you need to deliver a superior customer experience. You'll also learn how to use your WolfNet BackOffice to see your customers' saved searches and properties and more!

UPCOMING WEBINARS

All events shown in Central Time

Here's our KW Technology webinar and event calendar, and a list of next week's events.

To view the entire calendar, log into your KW Technology Community where you can connect with your fellow techies in other KW Market Centers across North America, stay updated on KW Technology news and events, and access resources to help you in your role as a technology trainer. See this blog post for instructions on joining the community.
All associates can register for upcoming webinars on the myKW home page, in the Scheduled Events section.

STAY CONNECTED TO US!
Be sure to follow us on Google+ so you’ll be updated when we post to this blog.

We deeply appreciate all that you do in helping KW associates drive productivity through KW Technology!

Make it a great day,
Brenda Harralson and W. Cavin Weber

Contact us at ambassadors@kw.com

Friday, October 9, 2015

Share Your App for a Chance to Win a KW Family Reunion Ticket!

Happy Friday, Ambassadors! Hope you've had a great week so far. Here's your weekly update.

BRANDED APP DOWNLOAD CONTEST

The agent with the most branded app downloads in October will win one KW Family Reunion ticket and a VIP Experience for you and a guest!

The Family Reunion 2016 VIP Experience includes:

A private back stage tour
Red Bash VIP Access
Reserved seating at the Vision Speech and State of the Company

The winner will be announced the first week of November.

Join today's Ambassador webinar to learn more.

HOMEKEEPR AND YOUR MARKET CENTER'S PREFERRED VENDORS

Last week, the HomeKeepr app icon was added to all KW agent mobile apps. HomeKeepr is a consumer app that creates a fully customized home maintenance calendar, and it's agent-branded.

And, on last week's Ambassador webinar we showed how to claim your free HomeKeepr agent profile so that your clients see your branded HomeKeepr app when they start to use it. Missed the webinar? View the recording now.

Many of you were curious as to how your Market Center's vendors are loaded into the HomeKeepr app, so on today's webinar, we'll explain that process so you can support your Market Center's leadership.

UPCOMING WEBINARS

All events shown in Central Time

Here's our KW Technology webinar and event calendar, and a list of next week's events.

To view the entire calendar, log into your KW Technology Community where you can connect with your fellow techies in other KW Market Centers across North America, stay updated on KW Technology news and events, and access resources to help you in your role as a technology trainer. See this blog post for instructions on joining the community.
All associates can register for upcoming webinars on the myKW home page, in the Scheduled Events section.

Contact us at ambassadors@kw.com

Friday, October 2, 2015

KWConnect Platform Upgrade

Happy Friday, Ambassadors, and welcome to October! Here is your weekly update.

KWCONNECT PLATFORM UPGRADE

Please complete this brief survey:
www.surveymonkey.com/r/KWConnectUpgrade

Coming in early 2016, KWConnect is getting a major upgrade! You can look forward to an interface with responsive design and a cleaner, more modern look. It will support new technologies, including HTML5 and you'll notice an improvement in the quality of the videos. New social sharing buttons will make it easy to share the videos with others.

All KW Technology Ambassadors will be invited to participate in an early adopter rollout of the new platform later this year; be on the lookout for more details on that.

In the meantime, we ask for your help in gathering information to help us in the decision-making phase. Please take a moment to complete this very brief survey so we can better understand the ways in which our associates access KWConnect.

Join today's Ambassador webinar to see a prototype of the new platform.

HOMEKEEPR AND YOUR KW MOBILE APP

Earlier this week, the HomeKeepr app icon was added to all KW agent mobile apps. HomeKeepr is a consumer app that creates a fully customized home maintenance calendar, and it's agent-branded.

If you're not seeing the HomeKeepr icon in your app, update your app to the latest version. Encourage your clients to do the same so that they can create their own customized HomeKeepr account.

Most importantly, if you haven't done so already, take these three steps to make sure your clients see your branded HomeKeepr app when they start to use it:

Claim and create your FREE profile. Don't forget to include your KW mobile app code, which can be found here, in Step 3.
Upload your favorite local home service professionals.
Make sure your clients AND recommended vendors have downloaded your app.

View the recording of last week's Ambassador webinar to see these steps in action, or view the webinar slides.

UPCOMING WEBINARS

All events shown in Central Time.

Here's our KW Technology webinar and event calendar, and a list of next week's events.

To view the entire calendar, log into your KW Technology Community where you can connect with your fellow techies in other KW Market Centers across North America, stay updated on KW Technology news and events, and access resources to help you in your role as a technology trainer. See this blog post for instructions on joining the community.
All associates can register for upcoming webinars on the myKW home page, in the Scheduled Events section.

Contact us at ambassadors@kw.com