Greetings, KW Technology Ambassadors!
Thanks to all of you who participated in the KW Technology Ambassador webinar last Friday, September 26, and thank you to Brian Steele and Nicole Joyce for facilitating the event!
If you haven’t heard, Brian recently joined our KW Technology Training team as a Documentation and Training Specialist after one year with our KW Technology Support team. Brian brings a wealth of experience, knowledge and fresh ideas and we are so excited to have him as part of our team!
Nicole is the Houston Area Director of KW Technology, and we are grateful to her for helping facilitate the Mega Camp special workshop for Technology Ambassadors and MC Techs.
On last Friday’s webinar, Brian and Nicole shared the main takeaways from the Mega Camp workshop:
- First, why do we do what we do? To arm our associates with the KW Technology tools that will help them more easily carry out the critical daily activities that bring them business. KW Technology complements the proven models of The Millionaire Real Estate Agent, and allows our associates to leave a larger online footprint by reaching more people as well as freeing up time in the office so agents can meet with clients face-to-face.
- This is easier said than done. We face a few roadblocks.
- Our tools and how they work together can be confusing for many agents. After all, we are recruiting sales people not tech people.
- Many agents have been in business long before KW Technology and need to be convinced that there are business benefits to using our tools.
- It takes time to learn our systems; associates need to be convinced that the time they invest in learning will yield a return.
- So, how do we overcome these roadblocks? By making the transition onto KW Technology tools as simple as possible.
- Provide new agents with an onboarding checklist, perhaps a First 100 Day plan or 30-60-90 day plan. Check out this example from Tiffany Hilbert in Greater Rochester!
- There are certain technology tasks—initial account setup or a contact database import, for example—which need to be done only once. These tasks might not warrant the time and energy it takes to create, advertise, and facilitate a training class—not to mention the time it takes out of an agent’s day to attend. Why not just do the work for the agents if they don’t need to remember and repeat the steps? Save training for those tasks—keeping a website fresh and database fed, for example—that are more directly linked to increased business.
- Become experts at communicating technology concepts. Employ the Whole-Part–Whole and Tell-Show-Do models, and use analogies whenever possible.
Brian and Nicole then posed the following questions to the webinar attendees. Please join in the conversation on Google+.
- If we were to put together a checklist for onboarding new agents to KW Technology over their first 90-100 days, what would be included in it?
- What are some actions that agents can take on their own to prepare them for technology training?
- In addition to Whole-Part-Whole, Tell-Show-Do and the use of analogies, what other teaching methods are you using in your Market Center?
- Agent productivity has been linked to the use of KW technology and attending training classes, as many Market Centers who are implementing Growth Initiative tools and reports have discovered. What other reports would be helpful to you?
For your reference, here are links to resources we’ve promised you:
- Slides from Friday 9/26 Ambassador webinar
- Slides from the Mega Camp session
- Notes from the Mega Camp session
- Greater Rochester New Agent Technology Setup Checklist (shared by Tiffany Hilbert)
Finally, here are the upcoming webinars. Please spread the word in your Market Centers! And, don’t forget that we’re constantly adding new videos to the KW Technology section of KWConnect.
Have a great day!
Brenda Harralson and W. Cavin Weber
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